Cocoa hit a record $12,000 per tonne. Your Easter egg shrank — but the price didn't. Welcome to shrinkflation. The chocolate industry will never be the same.
🍫 The incredible shrinking chocolate bar
2020
200g
200g
2026
135g
135g
Same price. Same wrapper. 33% less chocolate. 🤫
🍫 COCOA HITS $12,000/TONNE·BARS 33% SMALLER SINCE 2020·LINDT PROFITS DOWN 18%·GHANA HARVEST -14%·CADBURY UNDER FIRE·🍫 COCOA HITS $12,000/TONNE·BARS 33% SMALLER SINCE 2020·LINDT PROFITS DOWN 18%·GHANA HARVEST -14%·CADBURY UNDER FIRE·
$12kPer tonne cocoa
–33%Bar size since 2020
+22%Choc price in shops
"Shrinkflation is a form of hidden inflation. Consumers pay the same and feel nothing — until they count the squares."
— Which? Consumer Research, UK, 2025
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🍫ISSUE 003
Choc Market Analyst
You completed The Weekly Drop — Issue 003
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Issue 004 drops next week.
New crisis. New English. New badge. See you then! 😎