From Garage to Unicorn

Business English (C1) - The Startup Journey

πŸš€ The Valley of Death

Every great startup story begins with the "hustle." Founders often bootstrap their companies, using personal savings instead of outside money to keep full control. They work day and night to build an MVP (Minimum Viable Product) to test their idea in the real world.

However, the initial idea rarely works perfectly. Founders must be willing to pivotβ€”changing their strategy based on user feedback. If they succeed, they might disrupt an entire industry, like Uber did to taxis.

To grow, they need cash. They might join an incubator for mentorship or seek an Angel Investor. But with investment comes pressure. Investors watch the burn rate (how fast the company spends cash) closely. In exchange for cash, founders give up equity (ownership).

The ultimate dream? To reach a valuation of $1 billion and become a Unicorn.

🧩 1. Startup Lingo Match

Match the **Startup Term** with its **Definition**. Matches will vanish!

πŸ’‘ 2. Founder Strategy

Choose the best answer based on the text.

1. What does it mean to "bootstrap" a company?

  • To buy nice boots for the staff.
  • To fund the company using only personal savings/revenue.
  • To sell the company immediately.

2. Why would a company "pivot"?

  • Because the current strategy isn't working.
  • Because they have too much money.
  • To celebrate a holiday.

3. What defines a "Unicorn"?

  • A company with a magical logo.
  • A company that has gone bankrupt.
  • A startup valued at over $1 billion.

πŸ“ 3. The CEO's Diary

Complete the diary entry with the correct word.

unicorn pivot bootstrapping mvp burn rate

Day 1: We are officially ! No investors, just my credit card.

Day 90: We launched our today. It's basic, but it works.

Day 150: Users hate the features. We need to to a new model quickly.

Day 200: Hiring new engineers is expensive. Our is getting dangerously high.

Day 500: We did it! The new valuation makes us a !

πŸ’Ό Founder's Portfolio

You have added 10 essential startup terms to your vocabulary.

  • Bootstrap
  • MVP
  • Pivot
  • Disrupt
  • Incubator
  • Angel Investor
  • Burn Rate
  • Equity
  • Valuation
  • Unicorn