πŸ›οΈ The Psychology of Shopping

Intermediate (B1-B2) | Topic: Retail Strategy & Consumerism

πŸ“œ Reading: Why We Buy

Shopping is rarely just about acquiring necessary goods; it is a complex psychological process. Retailers know this and design their stores to encourage spending. For example, placing essential items like milk at the back of the store forces you to walk past tempting treats, increasing the likelihood of an impulse buy.

Modern commerce has also shifted heavily online. A digital transaction is frictionless, making it easier to spend money without physically counting cash. However, buying online comes with risks. You cannot inspect the quality, so checking the warranty and return policy is crucial.

If a product arrives damaged, a smart consumer will immediately request a refund. Knowing your rights protects you from losing money on bad products.

Everyone loves a bargain, but we must be careful. Sometimes a "special offer" or promotion is just a marketing trick to make us buy things we don't actually need.

πŸ”— 1. Vocabulary Memory Match

Find the matching pair! Correct matches will disappear and reappear at the end.

❓ 2. Critical Comprehension

Analyze the text to answer the questions.

1. Why do stores put milk at the back?

  • To keep it cold.
  • To make you walk past other products.
  • Because the fridge is heavy.

2. What is a potential downside of online shopping mentioned in the text?

  • It is too slow.
  • You cannot physically inspect the quality.
  • It is more expensive than physical stores.

3. According to the text, why should we be careful with promotions?

  • They might trick us into buying unnecessary things.
  • They usually sell expired goods.
  • They are illegal in some countries.

πŸ“ 3. Contextual Gap Fill

Select the correct word to complete the sentence.

Word Bank

transaction refund retailer warranty impulse

1. The ____ refused to accept the return without a receipt.

2. Please wait while the bank processes your ____.

3. Buying that expensive jacket was a total ____ decision; I didn't plan it.

4. The washing machine comes with a five-year ____ for parts and labor.

5. I demanded a full ____ because the hotel room was dirty.

πŸŽ‰ Lesson Complete & Summary

Excellent work! Here is your new vocabulary.

  • Retailer
  • Transaction
  • Warranty
  • Refund
  • Impulse
  • Consumer
  • Bargain
  • Promotion

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