The Elevator Pitch

Business English (B2/C1) - Selling your idea in 30 seconds

🎀 The 30-Second Opportunity

Imagine you step into an elevator and see a famous investor. You have exactly 30 seconds before the doors open at their floor. This is your chance to deliver the perfect Elevator Pitch.

To succeed, you need a powerful hook to grab their attention immediately. You must clearly explain your value propositionβ€”what problem you solve and why your solution is better. This often involves highlighting your USP (Unique Selling Point).

Investors are busy, so be concise. They want to know if your business model is scalable (can it grow big?) and if you have any existing traction, such as user numbers or sales. If you are persuasive enough, they might ask to see your full pitch deck later.

Finally, never leave without a Call to Action. Ask for their card or a meeting!

πŸ”— 1. Pitch Terminology

Match the **Start-up Term** with its **Definition**.

❓ 2. Strategy Quiz

Choose the best answer based on the text.

1. What is the main purpose of a "Hook"?

  • To catch fish.
  • To grab the listener's attention immediately.
  • To explain the financial details.

2. If a business is "scalable," what does it mean?

  • It can grow significantly without major problems.
  • It weighs a lot.
  • It is very small and local.

3. What is a "Call to Action"?

  • Calling your mother for advice.
  • Complaining about the weather.
  • Instructing the listener on what to do next (e.g., "Email me").

πŸ“ 3. Pitch Perfect

Complete the pitch sentences with the correct word.

funding usp traction concise deck

1. We are seeking $500,000 in seed to launch the app.

2. Our main is that our battery lasts twice as long as the competition.

3. Please keep your presentation ; we only have 10 minutes.

4. We have gained great with 10,000 downloads in the first week.

5. I have sent you my pitch via email.

πŸš€ Startup Portfolio

You have added 13 essential pitch terms to your vocabulary.

  • elevator pitch
  • hook
  • concise
  • persuasive
  • USP
  • investors
  • scalable
  • traction
  • funding
  • target audience
  • call to action
  • pitch deck
  • value proposition